Marketing
Profitable Customer Life Stages in Relationship Marketing
Building a consistent customer base through strong relationships with your clients is the foundation of all relationship marketing plans. Focusing on understanding the customer’s perspective, as well as delivering products and services that address a client’s specific needs, will help give your company an edge in an increasingly competitive marketplace.
Attracting new customers, gaining new business, [...]
Key Points and Benefits to a Collaboration Marketing Strategy
Relationships have always been a cornerstone of effective marketing, and collaboration marketing is a way to foster trust and build strong alliances. The following are a few ways in which a collaboration marketing strategy will benefit your business.
Take Advantage of Size Economics
Often, though not always, you can enjoy significant cost savings by collaborating with other [...]
10 Low Risk High Return Tactics to Attract New Clients for Your Business in 2009
Evan Sohn, a Business Networking Specialist from New York shares his insights on how to attract new clients for your business.
All businesses share the challenge of finding new business. We recently conducted a survey of 700 small businesses. 43 percent of them needed to add over 10 new clients a year. It should come [...]
Relationship Marketing: Using Demographics As a Lead Source Tool
A good lead-scoring model is an important part of a successful relationship marketing plan. The impetus for implementing a relationship-marketing scheme is to build, develop and maintain strong customer relationships. Implementing and reacting appropriately to a lead-scoring model developed for your company is one of the first steps towards turning a lead into a client. [...]
How to Get Instant Targeted Traffic Without Paying For It
Traffic is the life-blood of your Internet business. No traffic, no business. So how do you get traffic?
With joint ventures and affiliates you’re relying on someone else to get you the traffic. Your business (and the size of your bank account) is in their hands. With hocus pocus SEO techniques, you’ve got to [...]
Discover Professional Associations to Develop New and Profitable Relationships
Marketing your small business can be tricky—there are a myriad of approaches, theories and potential platforms in which to structure your marketing plan – so putting a plan into action can sometimes seem overwhelming. If your business is relatively new or a marketing strategy such as relationship marketing is unfamiliar, you may want to seek [...]
First Steps to Forming a Strategic Alliance: Identifying Your Target Market
If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.
This may sound like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . [...]
Social Networking as Part of Relationship Marketing
If you’re doing business in the eCommerce universe, it’s vital to build a strong network of relationships with your clients. From time to time, it’s necessary to gain new business, new clients and new customers to bring into the pool of focus for building this network of relationships. You may be doing all the “right” [...]
Relationship Marketing: A Brief Overview
The relationship marketing strategy developed from the direct response marketing campaigns popular in the 60’s, 70’s and 80’s. These campaigns emphasized the importance of customer retention and continued customer satisfaction, rather than an emphasis on individual transactions, and per-case customer resolution.
What is Relationship Marketing?
Relationship marketing is a type of strategic marketing that targets it’s audience [...]
Are you afraid of promoting or selling yourself?
keynote speaker video
I very often see blog posts with a title that reads “Shameless Self Promotion” followed by a small blurb about their new product or their new self help book.It is really strange to see how many people out there use those words. I get blog posts daily related to self promotion and the [...]